(More than) Ten Ways to Survive a Merger

Posted on 24 January 2010. Filed under: Articles on surviving an acquisition, Tips & Suggestions |

The decision by Cadbury to accept Kraft’s offer has certainly stimulated interest in what’s happening to the employees there.  BNET (the on-line business service from CBS) has published an article two days ago that has picked up on the advice offered by the Surviving M&A book and as also noted by the Financial Times blog a few days ago.

I especially appreciated the extra comments under that article that you can see if you scroll down, that do, I must admit, follow some of the further advice provided in the Surviving M&A book.  Nice to see as well that another BNET correspondent has said that the deal probably won’t be successful in the long term anyway (as up to 80% of all HOSTILE deals fail, he notes).  This is a clear message to Cadbury employees to look for ways to exit the firm before the turmoil sets in.  It’s actually a clear message to any employee in any company being acquired.

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