(More than) Ten Ways to Survive a Merger
The decision by Cadbury to accept Kraft’s offer has certainly stimulated interest in what’s happening to the employees there. BNET (the on-line business service from CBS) has published an article two days ago that has picked up on the advice offered by the Surviving M&A book and as also noted by the Financial Times blog a few days ago.
I especially appreciated the extra comments under that article that you can see if you scroll down, that do, I must admit, follow some of the further advice provided in the Surviving M&A book. Nice to see as well that another BNET correspondent has said that the deal probably won’t be successful in the long term anyway (as up to 80% of all HOSTILE deals fail, he notes). This is a clear message to Cadbury employees to look for ways to exit the firm before the turmoil sets in. It’s actually a clear message to any employee in any company being acquired.
Surviving M&A 
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